14 Ways Consulting Firms Waste Their Marketing Budgets Part 2

Marketing consulting services is quite significantly different from marketing things. Yet, far too many consulting firms waste their marketing budgets on practices that are used to market things or simple transactional services, like plumbing or appliance repair.

As a result, the market positions many consulting firms as if they were plumbers or other transactional service professionals working for competitive(ly low) wage. And this is what we discuss this month's brain-fryingly exciting episode of Commando Consulting, entitled, “14 Ways Consulting Firms Waste Their Marketing Budgets Part 2”.